DIY customers browse knowing they need 15 items but add 3. CartGoals closes that gap — showing exactly what finishing the project earns them, and suggesting the next item they're likely to forget.
Install free on Shopify →The problem
DIY shoppers usually know what project they're doing. They have a list in their head — or a literal list. But online, without a physical cart filling up, they lose track. They add the headline item, hit a round number they feel okay about, and check out. Then they come back for the primer, the roller tray, the sandpaper. Three carts instead of one. Your repeat visits go up, but your AOV stays flat and your shipping costs climb.
The solution
Set goals that mirror project completion. Materials at $80, tools at $150, finishing supplies at $220. As customers reach each tier, CartGoals suggests the next project item — the cheapest thing that pushes them across the next threshold, skipping what's already in the cart. They leave with everything they need in one order, and you ship once instead of three times.
The DIY goal sequence
Free shipping at $80 — the materials tier
Paint, tiles, wood panels — the main project item. Customers hit this threshold quickly if they came in for something specific. CartGoals shows what they're short, and suggests a complementary material — primer, grout, finishing nails — to close the gap.
Free gift at $150 — the tools tier
A free brush set, roller tray, or tape dispenser. Tools are the second wave of a project purchase and the most commonly forgotten online. The goal surfaces them at the right moment — after materials are in the cart, before checkout.
10% discount at $220 — the full project tier
Finishing supplies, protective coatings, hardware. At this threshold, the customer has a complete project in their cart. The discount rewards the full shop — and covers the margin cost of the free shipping and gift by increasing total order value.
Features built for project-based buying
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Smart product suggestions
Recommends the cheapest item that hits the next threshold. Skips what's already in cart. Works across all collections.
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Unlimited goal stacking
Set goals for every stage of a project — materials, tools, finishing, delivery. No cap on tiers in the Premium plan.
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Auto shipping zone detection
CartGoals reads your Shopify shipping profiles automatically. The free shipping threshold shown is always accurate for that customer's delivery zone.
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4-stage FOMO messaging
"Add a roller tray to get free shipping" escalates to "You're $8 away from your free gift" as they add items. Copy adapts automatically.
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A/B test project thresholds
Test $80 vs $100 for free shipping, or tools vs finishing supplies as the free gift. Results tracked to actual checkout completions.
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16 seasonal themes
Spring renovation, winter insulation, summer garden projects — the bar's look adapts to your seasonal campaigns automatically.
Free plan · No card required
Standard $34.99/mo · Premium $69.99/mo · Cancel any time